.IO Domain Names Are Now Trending


Benefit #1:
.IO has become a trusted domain for tech startups of all kinds

The startup space is constantly thriving, with new classes of startups launching in every tech corner. The popularity of the .io domain increased rapidly with its adoption by disruptive startups who took the risk to try a new domain space. And now VCs and Angels are increasingly likely to agree that their startups can make a serious brand statement by integrating their business name with their domain name in this new format. According to Forbes, "only 68% of the startups (in Y Combinator) had dot-com URLs."

Many new gTLDs (generic top level domains) are available now, but .IO has emerged as one of the domains VCs trust for their startups.

Benefit #2:
It’s short, memorable and available. 

Although .io is a country code originally meant for the British Indian Ocean Territory, it’s not primarily used for that purpose. Due to its heightened availability over a .com, companies are snatching up their business names, brands and other website URLs ending in .io that wouldn’t otherwise be available. Though growing in popularity, .io domains are nowhere near the market saturation of. com’s. There's a solid chance your name will be available and affordable.

Benefit #3:
Google treats .io as a generic top-level domain.

A top-level domain (TLD) is the the highest level in the hierarchy of a domain name - the two or three letters to the right of the dot. Generic TLD suffixes (gTLDs like .com, .net and so on) are most often used internationally, whereas a country code (ccTLD) specifically relates to a geographic area. For instance, .IO technically relates to the British Indian Ocean Territory. 

Because users commonly utilize it as a gTLD, Google has categorized .io among its group of generic top level domains, which means Google’s search algorithm treats .io as a generic top-level domain (gTLD) and assumes it's relevant internationally - not only in the British Indian Ocean Territory. 

Good news for your business because that means your business won’t be restricted to country-level geo-targeting for technically using a country code. Your website will not only be shown to the British Indian Territory, but internationally as well. 


Benefit #4:
You can be creative for marketing, branding or just for fun.

There’s nothing like a good pun, and with the shortened and double vowel .io, the possibilities are endless. 
Card.io, rub.io, postach.ioscenar.io, aha.io and plan.io are just a few examples of companies using the extension to add a creative spin to their website. Rub.io, for example, was used as the URL for Marco Rubio's 2016 Presidential Campaign. Young entrepreneurs are finding that utilizing these domain hacks, not only separate them from competition, but provide a short and sweet URL that rolls off the tongue. 

As you prepare your new website, what are you looking to convey to your audience? Type an idea in the search bar below and see if your tech-savvy website address is available for your new business now. 

Entrepreneurs are hitting the tech scene every day. They’re young, creative risk takers with innovative ideas for running a startup, changing their industry - and who knows? Maybe the world.  Adeptly maneuvering this scene means adopting new marketing techniques that can help investors and customers recognize they are THE tech company to watch. This perspective includes re-thinking the business name and website URL. 

Read on below for the benefits startups are discovering with the .IO domain name for their brand now.    

  • Architecht.io: Covers the business of cloud computing, A.I., data science and other technologies that are reshaping enterprise IT. 
  • Elastic.io: Builds and hosts custom integrations, connecting with Cloud, Big Data and Mobile.
  • Evident.io: Enables organizations to proactively manage cloud security risk — minimizing attack surface and improving overall security posture, all from a single dashboard.
  • Logz.io: Logz.io provides the ELK log analytics stack as a cloud service with alerts, role-based access, and unlimited scalability.
  • Storj.io: Based on blockchain technology and peer-to-peer protocols to provide the most secure, private, and encrypted cloud storage.
  • Ctl.io: Offers secure enterprise cloud services ideal for business apps, IaaS, PaaS, SaaS, DBaaS and cloud management in a single platform.
  • Codepanel.io: Code and collaborate faster in cloud workspaces.
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